Who it is for
Two kinds of planner sit in this room.
Those entering the industry who want to start with a method rather than assemble one over ten years of expensive mistakes. And established planners moving into luxury, where the work stops being about logistics and starts being about how a room feels.
Curriculum
Built on the four principles.
01Meaning before aesthetics
How to interrogate a brief until you find what the day is actually about, and how to make every subsequent decision answer to that. Includes the discovery questions we ask, and the ones we never ask.
02Invisible excellence
Run sheets, timelines, contingency and load-in. The unglamorous half of the work, taught properly — because this is what separates a planner who is trusted from one who is merely liked.
03Undivided attention
How to structure a business so you can genuinely give each client your full attention: how many events a year, when to hire, when to say no, and how to price so that saying no is survivable.
04Calm leadership
How to hold a room when something has gone wrong. Clients borrow your confidence — this module is about having some to lend, and about the specific behaviours that transmit it.
05The business underneath
Pricing, proposals, contracts, supplier relationships and the client journey from first enquiry to the anniversary gift. The commercial architecture that lets the craft exist.
Dates & booking
Small intakes, announced ahead.
Intakes are deliberately small so every planner in the room gets time on their own work. Dates and locations are announced to the waitlist first.
Booking opens here when the next intake is scheduled